The Purpose of Purpose
One concept that has attracted a lot of attention in the last 3 years is the "Purpose" approach.
A purpose defines why a company exists, what a company stands for.
It describes to what extent it makes a positive contribution to a meaningful coexistence between entrepreneur, society and environment.
Erik Ringertz (CEO and Founder of Netlight Consulting) hits the right nerve with us: Even in our strategy processes, in which the topic of "values" is of great importance, we always come to the point: "How are the values that are essential for the new strategic direction undergoes a strong implementation, alive in the company? "