Client: Italian confectionery manufactorer
Employees: 20.000 worldwide
Perticipants: 16
Period: 2017 -
Contact: Thomas Huber
Description:
So far each of the European countries had its own MARKETING strategy, its own campaigns, its own external marketing agencies, its own marketing budget and its own ... SUCCESS. That these "separation successes" were, however, clearly below what would have been possible in a joint approach ... this was not realised for a long time.
After so far 5 Workshops to marketing strategy Europe (in each case 2 -tägig, participants from Italy, Germany, France, Belgium, Poland, Venezuela, Spain) the following intermediate results are reached:
- "Extremely good cooperation in all international projects..."
- 23 million already saved through the use of joint TV commercials and (online) campaigns..."
- "As a small country, we actually have a voice and are heard in the big corporation..."
- "Massive mutual trust and esteem for top management..."
- Together, we are stronger - not only at our management level, but also with our employees, international cooperation works better!
And we (ToChange) are extremely pleased to continue to accompany this international group!
